For MCE 2026, the water sectors took center stage more than ever. We believe that, as an irreplaceable element for life and subject to the climate changes we are experiencing, this resource must be protected more than ever.
Intelligent (use of) Water is MCE's project designed to highlight the importance of water as a resource and the need to minimize waste.
The goal is to bring water efficiency technologies and products to the forefront of MCE 2026 visitors, thus increasing the flow of professionals in the project's pavilions 2/4 and 6/10 at Fiera Milano.
The project is being developed in collaboration with the main trade associations and is supported by communications initiatives aimed at the entire Italian and international trade audience, highlighting the theme and participating exhibitors, who are invited to become Water Ambassadors.
The contents of Intelligent (use of) Water
Sessions
Conference areas were set up within Halls 2/4 and 6/10 to host workshops by associations and exhibitors, designed to inform and raise awareness among visiting professionals. The Order of Engineers of the Province of Milan provided valuable support.
Prize competition
The "Water Prix" gaming initiative entertained and rewarded operators by highlighting water and its intelligent management. Various prizes were up for grabs every day for all operators who visit the Water Ambassadors stands.
Just a Drop
The charity MCE historically supported to bring clean water to the world's most disadvantaged areas was involved in providing data and information, as well as promoting international activities such as Tap Water for All!
For more information
Catia Ranieri
[email protected]
Valentina Busico
[email protected]
2026 Water Ambassadors
Leading the way towards an intelligent use of water are primarily our companies which, through technologies and products aimed at water efficiency, bring forward concrete solutions for the healthiness of our buildings. They are our Water Ambassadors!
In collaboration with
