Inside Hall 10, dedicated to the Tools sector, there is an important new feature this year: the introduction of the Atelier Workwear, a new event area entirely devoted to technical clothing, work footwear, and workplace safety solutions. It offers a highly qualified exhibition space for companies presenting:
- Personal protection systems
- Professional technical clothing
- Safety footwear
- Technologies and materials to ensure operator safety and comfort
MCE represents a unique opportunity for Workwear companies looking to reach new professional targets in the construction and HVAC sectors, which are strongly represented at the fair.
MCE is an ideal context for Workwear to be showcased to:
- Installers and maintenance professionals
- Specialized ITS distributors
- Manufacturing companies and ITS sector firms, thanks to the presence of over 1,800 exhibitors
A highly technical audience, constantly seeking professional clothing and devices that improve safety, comfort, and performance.
Why exhibit at the Atelier Workwear
Exhibiting at the Atelier Workwear means positioning your brand in an innovative, highly visible area dedicated exclusively to professional clothing and safety.
- A new feature that enhances the Workwear sector
The Atelier Workwear is a themed event area that captures visitors’ attention and serves as an immediate reference point for those looking for PPE, technical clothing, and safety solutions. - Dedicated visibility for exhibiting companies
Participation in the Atelier Workwear offers exhibiting companies targeted visibility, supported by dedicated communication activities, with the aim of strengthening brand positioning and increasing brand recognition within the exhibition. - Networking and targeted business opportunities
The concentration of professionals — including installers, maintenance technicians, specialized professionals, ITS buyers, and representatives of over 1,800 exhibitors — promotes targeted meetings and concrete business opportunities.
Leading the launch of the Atelier Workwear are two companies that decided to be among the first protagonists:
Are you interested in exhibiting at the Atelier Workwear?
Federica Merlo
[email protected]