Inside Hall 10, dedicated to the Tools sector, there is an important new feature this year: the introduction of the Atelier Workwear, a new event area entirely devoted to technical clothing, work footwear, and workplace safety solutions. It offers a highly qualified exhibition space for companies presenting:

• Personal protection systems
• Professional technical clothing
• Safety footwear
• Technologies and materials to ensure operator safety and comfort

MCE represents a unique opportunity for Workwear companies looking to reach new professional targets in the construction and HVAC sectors, which are strongly represented at the fair.

MCE is an ideal context for Workwear to be showcased to:

• Installers and maintenance professionals
• Specialized ITS distributors
• Manufacturing companies and ITS sector firms, thanks to the presence of over 1,800 exhibitors

A highly technical audience, constantly seeking professional clothing and devices that improve safety, comfort, and performance.

Why exhibit at the Atelier Workwear
Exhibiting at the Atelier Workwear means positioning your brand in an innovative, highly visible area dedicated exclusively to professional clothing and safety.

1. A new feature that enhances the Workwear sector
   The Atelier Workwear is a themed event area that captures visitors’ attention and serves as an immediate reference point for those looking for PPE, technical clothing, and safety solutions.
2. A distinctive and tailor-made exhibition area
   The dedicated space highlights brands through a strong visual identity and a layout designed to showcase collections, technical materials, footwear, and protective technologies. A carefully curated environment that emphasizes innovation and facilitates visitor engagement.
3. Networking and targeted business opportunities
   The concentration of professionals — including installers, maintenance technicians, specialized professionals, ITS buyers, and representatives of over 1,800 exhibitors — promotes targeted meetings and concrete business opportunities.

Federica Merlo
[email protected]