Sustainable MCE

Decarbonising the events industry, together. At RX, we’re serious about sustainability. We are founding members of the Net Zero Carbon Events pledge to make our company, our events and the wider events industry net zero. We commit to being net zero by 2040 and to make a 50% reduction in greenhouse gas emissions by 2030. In 2023 we will publish our pathway to net zero, setting out our reduction strategy with key milestones for all our events. Given the complex nature of our supply chain and the emissions associated with a show, it is only by working together as an industry that we will be able to reduce our impact. We are building a company of net zero heroes to take action and ensure a sustainable future.

It’s only by working together as a industry that we will achieve our goals. 

Rx Italy and MCE are concretely committed to promoting responsible communications, hosting and enhancing technologies, applications, products, solutions and communication models that combine production ethics, respect for the environment, diversity and quality of life for everyone. The goal is to showcase the excellences of the sector, to build a better future and enhance "ethically-minded" models, with the 17 goals of the United Nations 2030 Agenda (Goals for Sustainable Development) as the guiding reference point.

RX Italy has embarked on a path to set up its own sustainable event Management System, obtaining the ISO 20121 certification for the MCE event, with the certifying body ICIM Spa and accreditation by Accredia. Getting certified not only represents RX Iyaly's commitment to sustainability; but also the desire to become a ‘sustainable’ driving force for the entire supply chain, from exhibitors to visitors and partners.

Certification translates into reduced environmental impacts throughout all the event’s phases. Into the enhancement of social-ethical impacts, from selecting suppliers based on strict environmental criteria, to choosing locations and accommodations that follow good sustainable management practices, to recycling furniture and materials used during the events. Ethical behaviour per se implies a sense of solidarity, aiming for a common goal - for a better future.

MCE: an ISO 20121:2013 certified event

For MCE sustainability always come first. To protect this important objective, the event is designed and provided according to ISO 20121:2013 sustainable organization of trade fairs certification.

Our Sustainable Development Goals

There are several objectives and initiatives at MCE to underline the importance of the theme of sustainability, which goes through the transformation of the event according to the Sustainable Development Goals (SDGs), defined by the United Nations Organisation as the winning strategy "to achieve a better and more sustainable future for all", signed in September 2015 by the 193 UN member countries' governments.

SDG2 – Zero hunger

The 'Together Against Hunger' project in support of Banco Alimentare della Lombardia provides that during the days of the event, for every top seller product in the various sales outlets, 1 euro will be donated, which will enable the Association to distribute 18 equivalent meals (1 meal corresponds to 500 g of food) to needy people and families through local charitable organisations. In 2022, 57.762 meals have been donated. 

SDG4 – Quality education

It is in the DNA of MCE Mostra Convegno Expocomfort to offer exhibitors and visitors training on the most advanced technologies and solutions at the show.  Continuous training is becoming one of the main drivers of competition in the energy efficiency market. The rich programme of educational, training and updating events on the future of plant design realised thanks to the activities of the Associations and Partners will cover air quality, incentive mechanisms for energy efficiency, BIM, circular economy, energy transition and decarbonisation.

SDG6 – Clean water and sanitation

From 2019 we are participating in the 'Just a Drop' initiative, demonstrating how an exhibition event, in addition to producing wealth, optimising meetings and stimulating innovation, can become a driver for the promotion of charitable initiatives to contribute through these projects to improve the quality of life and the environment of our society. 

SDG8 – Decent work and economic growth

Conceived as a tool to guide the visitor, the Percorso efficienza e innovazione winds its way through the exhibition, presenting a selection of technologically advanced excellence in various sectors. From heating to renewable energies, from efficient energy to home and building automation, from hot sanitary water production to air conditioning.

SDG12 – Responsible consumption and production

All packaging and tableware products for the catering and restaurant industry have been converted to biodegradable products, as well as plastic bottles that are recycled by the Coripet consortium. All material used for the set-ups will also be reusable or recyclable, with graphics printed on recyclable material. As far as lighting is concerned, all lights have been converted to energy-saving LED lights.

SDG13 – Climate action

During the event, the car-sharing services for renting electric vehicles with charging stations will be available. Coach services for installers will also be provided to optimise transport from all over the country and reduce its environmental impact.

SGD17 – Partnerships for sustainable development goals

The head office, RX, carefully monitored the development of partnerships with all stakeholders, committees, and publishers to outline the best solutions, defining the guidelines to be followed for the maximum dissemination of knowledge of the SDGs to every MCE stakeholder.

For further info, please contact:

Sara Mazzucchi