360-degree communication

MCE 2010 is targeting international markets through a broad based advertising campaign, which will be deployed in the main publications selected from the largest newspapers and specialised national and international press and the major websites.

A number of direct marketing initiatives supported by on and offline activities will be conducted to ensure personal contact with different targets, specifically formulated for the major professional categories in the sector, namely: dealers, installers, architects, wholesalers, engineers, designers and property developers involved in large scale projects.

MCE is the consolidated reference for both the specialised press – that can find previews of new market products – and for the Italian and international business press, who recognises the event as the most important on a global scale.